New & Improved Alex Lighting Range
Perfection shouldn’t be messed with…. but it can be tweaked.
In our case, when we originally created our Alex Lighting Range, in our eyes it was perfection personified; a range that would last eternally in homes around the country. It immediately became our best-selling range online and in our stores. Due to its mix of traditional and contemporary design, whether it be a classic antique lounge area or a contemporary chrome dining room, the Alex Range was able to compliment a range of different interiors, helping it become a company best seller.
When we were given the go ahead to design and produce over 20 new lighting ranges for the summer, we decided this was the best time to update our classic Alex Range. We didn’t want to change a whole lot, just a few tweaks with the help of our customers.
Our in-house design team at Litecraft work closely with the customer support team; taking all customer feedback regarding our products into consideration. And thanks to your feedback, we were able to design a new and improved version.
We’re so excited to show off this updated design. Not wanting to take the sparkle away from the original design, we’ve kept the chrome and antique brass finishes but chosen a more softer curve for the arms. Our tulip shaped glass shades remain but are now more lightweight and slimmer which is safer and easier to handle. Overall the Range is much more sleeker and refined than the old design.
We hope you like this new look as much as we do, let us know what you think by getting in touch through our Customer Enquiry Centre.